Prataap Snacks was one of the top six Indian snack food companies in terms of revenues in 2016, and among the fastest growing companies in the Indian organised snack market between 2010 and 2016. We are present in three major savoury snack food categories in India and all our products are sold under the Yellow Diamond brand. Our diversified product portfolio enables us to cater to a wide range of taste preferences and consumer segments, including adults and children. Our products in the Extruded Snacks category are primarily targeted at the youth and children while our Potato Chips and Namkeen category of snacks are for all consume segments.
We have set up a pan-India distribution network supported by strategically located manufacturing facilities. Our wide network of super stockists and distributors is supported by our large team of sales representatives and arrangements with various modern retail outlets. As of March 31, 2017, our distribution network included 205 super stockists across 26 States and one Union Territory in India and over 3,400 distributors. As of the date of this Draft Red Herring Prospectus, we own and operate three manufacturing facilities, one located at Indore, Madhya Pradesh and the other two located at Guwahati, Assam. In addition, as of the date of this Draft Red Herring Prospectus, we have engaged two facilities on contract manufacturing basis, located at Bengaluru, Karnataka and at Kolkata, West Bengal.
Company Promoters:
The Promoters of the Company are Arvind Mehta, Amit Kumat, Apoorva Kumat, Rajesh Mehta, Naveen Mehta, Arun Mehta, Kanta Mehta, Rita Mehta, Premlata Kumat, Swati Bapna, Rakhi Kumat, Sandhya Kumat and SCI Growth Investments II.
| Prataap Snacks IPO details | |
| Subscription Dates | 22 – 26 September 2017 |
| Price Band | INR 930 – 938 per share |
| Fresh issue | INR 250 crore |
| Offer For Sale | 3,005,770 shares (INR 279.53 – 281.94 crore) |
| Total IPO size | INR 529.53 – 531.94 crore |
| Minimum bid (lot size) | 15 shares |
| Face Value | INR 5 per share |
| Retail Allocation | 35% |
| Listing On | NSE, BSE |
Company Financials:
| Summary of financial Information (Consolidated) | |||||
| Particulars | For the year/period ended (in Rs. million) | ||||
| 31-Mar-17 | 31-Mar-16 | 31-Mar-15 | 31-Mar-14 | 31-Mar-13 | |
| Total Assets | 4,271.75 | 3,414.01 | 2,991.31 | 2,798.79 | 2,220.65 |
| Total Revenue | 9,054.57 | 7,579.01 | 5,605.71 | 4,468.45 | 3,444.84 |
| Profit After Tax | 98.93 | 273.73 | 99.02 | 53.79 | 148.72 |
Objects of the Issue:
The Issue comprises the Fresh Issue and the Offer for Sale.
- Offer for Sale
Each of the Selling Shareholders will be entitled to their respective portion of the proceeds from the Offer for Sale. Company will not receive any proceeds from the Offer for Sale. - Fresh Issue
Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding the following objects: - Repayment/pre-payment, in full or part, of certain borrowings availed by the Company;
- Funding capital expenditure requirements in relation to expansion and modernisation at certain of our existing manufacturing facilities;
- Investment in its Subsidiary, Pure N Sure, towards enabling the repayment/pre-payment of certain borrowings availed of by our Subsidiary;
- Marketing and brand-building activities; and
- General corporate purposes.
Tentative timetable in respect of the Offer:
- Bid/Offer Opens On: September 22, 2017
- Bid/Offer Closes On: September 26, 2017
- Finalisation of Basis of Allotment: On or about September 29, 2017
- Initiation of refunds: On or about October 03, 2017
- Credit of Equity Shares to demat accounts: On or about October 04, 2017
- Listing of the Equity Shares on the Stock Exchanges: On or about October 05, 2017
